January 19, 2022

NEW HOLLAND, GLOBAL LEADER IN THE AGRICULTURAL MACHINERY INDUSTRY

The majority of SOGAFRIC SENEGAL's clients, regarding NEW HOLLAND, the majority of SOGAFRIC SENEGAL's clients are independent farmers or agricultural cooperatives (G.I.E.) who purchase their equipment through credit from La Banque Agricole (Agricultural Bank). This same bank has diversified its offerings, and SOGAFRIC SENEGAL recently completed its first sale through the credit lease channel. In September, the fruit company Grands Domaine du Sénégal (GDS), an important economic actor in the Saint-Louis region, acquired two NEW HOLLAND tractors to expand its agricultural activities. Thanks to its presence in Saint-Louis, SOGAFRIC SENEGAL is even closer to all the economic actors in the valley, including agribusinesses.